How Great Leaders Use Storytelling to Activate Empathy in Their Teams – Marketing Insider Group

Source: http://thecontextofthings.com/2015/08/06/the-role-of-storytelling-in-leadership/

“I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story.

Stories, after all, have been used to pass down information to new generations for thousands of years. But storytelling as a tool for leadership and education in the workplace is often overlooked.

Quick Takeaways: Stories are effective learning tools, and smart leaders can use them to their advantage. Learn how to use storytelling to teach, to bring teams together, and to persuade people to take micro-actions. Storytelling can be used to unlock empathy and help people to find the real value in their work.” (Brenner)

Read more at >How Great Leaders Use Storytelling to Activate Empathy in Their Teams – Marketing Insider Group

Read more about >Storytelling.

MITSMR. “Motivating Your Team with Empathy and Story.” YouTube, 24 Aug. 2020, http://www.youtube.com/watch?v=mGjTQ_mhm0w&t=17s. Accessed 12 Mar. 2023.

Brenner, Michael. “How Great Leaders Use Storytelling to Activate Empathy in Their Teams – Marketing Insider Group.” Marketing Insider Group, 13 May 2020, marketinginsidergroup.com/marketing-strategy/how-great-leaders-use-storytelling-to-activate-empathy-in-their-teams/. Accessed 12 Mar. 2023.

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